The AOL of the 90s is a universally recognized symbol for what the internet should not be, and how the web will always be better and more innovative than what one company can provide. AOL’s demise came at the hands of the open web and search engines like Google, which made it easy to find content without the heavy hand of one company’s portal. Now, after 13 years of growth, the Google portal looks nearly as much like AOL as it does the search engine that helped displace AOL—and that’s a bad thing.
I don’t have a problem with the new Google Search “Plus Your World”. For one, you can turn it off is you don’t want personal results. Two, if you are signed into Google and have a Google Plus account, then I would agree with Google that in some cases results within my circles are more relevant to some blog by some guy.
I just don’t understand the backlash of those crying foul. If you are not logged in or do not have a Google account then you won’t see these personal results. Clearly, if you have a Google Plus account you think it is relevant and why shouldn’t it be included within search results?
And above all, you can switch to both types of searches. Or you can log out. Or you can remove your Google account and still use Google search. Maybe I don’t see it but I’m not offended in the least bit.
However, I do agree with this article. Google needs to focus on building great products instead of just acquiring, gutting and shuttering existing products.